What is WhatsApp Business API: The complete guide.
WhatsApp Business API is an application program interface that allows businesses to receive and answer unlimited WhatsApp messages seamlessly. It was created by Facebook in August 2018 to provide medium and large businesses with a tailored solution for scaling their customer engagement via WhatsApp.
The WhatsApp Business API offers four advantages for helping enterprises service the customer from the top of the funnel to the bottom — and beyond:
While WhatsApp is ideal for practical customer servicing such as delivering notifications and alerts, its real strength lies in its ability to let brands easily engage in two-way interactions in real-time.
Enterprise-level security forms a vital pillar of the WhatsApp Business API. For instance, WhatsApp verifies all business account details before activation. When customers opt-in to WhatsApp-based comms with a brand, they know they’re talking with a genuine company, not an imposter.
From Click-to-Chat and Conversation buttons that let consumers immediately start chatting with a brand to deploying broadcast messaging in digital marketing campaigns, WhatsApp offers genuine opportunities for marketers to engage with prospects.
If unable to fully integrate with existing company systems, even the most cutting-edge CX solution risks becoming inefficient, even redundant. It’s why many brands choose to team up with an official WhatsApp Business API provider to plan, implement, and rollout their WhatsApp solution.