1. Amazing benefits of WhatsApp Business Account.
Already the most popular messaging app
Over two billion people already use WhatsApp, which makes it a market leader in instant messaging apps.
Available in most countries (180), almost everyone in India, Brazil, Argentina, South Africa, Malaysia, Colombia, Turkey, Spain, Indonesia, Nigeria, and Kenya is a WhatsApp user. It’s also gaining traction in France, Germany, the United States, and Italy.
WhatsApp’s popularity is partly due to its being completely free for consumers and substituting SMS and phone calls, both paid. That makes it great for keeping in touch with family and friends abroad. They only need a phone number to get started and the app is intuitive to use.
In short, there are no barriers for end users and if you decide to use WhatsApp Business, your audience is already there.
2. Reach people anytime, anywhere
WhatsApp for business is a real-time communication channel. While people often put off reading emails, they usually check incoming messages right away, even on the go. 80% of WhatsApp messages are read in the first five minutes. This gives you a much larger time window to send marketing messages. In fact, WhatsApp messages get an unbeatable 98% open rate and a 45-60% click rate.
3. Secure and trustworthy.
Users enjoy the fact that all WhatsApp chats are encrypted. From a business point of view, it’s secure enough to exchange sensitive information like password resets.
Also, all WhatsApp business accounts go through obligatory authentication to give customers peace of mind. This applies to both companies using the WhatsApp Business app and the API. Through the API, you can apply for the WhatsApp green tick as well, an official account symbol for extra reassurance.
4. Automate responses to customer queries.
WhatsApp offers automation and canned responses to speed up your customer support process and lessen your workload. You can set away messages or quick replies to FAQs.
Taking a step further, you can automate an onboarding sequence to introduce your service to new customers or gather feedback.
5. Send more relevant marketing messages.
WhatsApp for business offers almost limitless possibilities for engagement. Outbound announcements (notifications), two-step authentication, reminders, and status updates are just some messages you can send. Instead of sending too many emails, you can add WhatsApp to your mix so customers don’t feel flooded. And sometimes an instant message update is more timely and convenient.