Do you run a business via a WhatsApp Business account? 

Is Instagram an active acquisition & engagement channel for your business? 

In this tutorial, you’ll learn how to add WhatsApp Links to the Instagram bio of your business handle.

These steps will be involved to add a WhatsApp link to the IG profile- 

Step 1: Create A WhatsApp Chat Link.

Step 2: Add WhatsApp Link to Instagram profile and stories.

Step 3: Add a WhatsApp action button on the IG profile.

You can use the free WhatsApp Link Generator tool To create a click-to-chat link for your WhatsApp account.


You can also create click-to-chat links using the below method-

Use<number> where the <number> is your WhatsApp Business account number with ISD code. Omit any special characters, zeroes, brackets, or dashes when adding the WhatsApp number in the international format.


Some examples:


Don’t use:

If you want to create your link with a pre-filled message- 

The pre-filled message will automatically appear in the text field of a chat.  

You should use


where WhatsApp phone number is a full phone number in the international format and URL-encoded text is the URL-encoded pre-filled message. 

An Example:’m%20interested%20in%20your%20car%20for%20sale

Now, you can share this link with anyone to start a conversation with your WhatsApp Business account.

App To Instagram Profile Bio & Stories

To put a WhatsApp Link on your Instagram account, you need to have an Instagram professional account & a WhatsApp Business account.

Now, follow the steps below on the Instagram Web account- 

You can follow similar steps on Instagram’s Android & iOS apps to add a WhatsApp link to Instagram.

  1. Copy the WhatsApp click-to-chat link you created for your WhatsApp Business account.
  2. Go to Instagram Profile -> Edit Profile -> Website.
  3. Paste the link inside the ‘Website’ field.
  4. Click On Submit/Save.

Adding a WhatsApp Link to the IG bio is considered good practice in WhatsApp Marketing.

In this easy way, you can link a WhatsApp Business account to Instagram.

  1. Open your business IG profile in the Instagram app.
  2. Go To Edit Profile -> Contact Options.
  3. Select WhatsApp Business Number.
  4. Verify your WhatsApp Business account with an OTP.

Once IG verifies your WhatsApp Business number, ‘WhatsApp’ will be visible as a button on your Instagram professional profile. 


Note: WhatsApp Business API users can’t add ‘WhatsApp’ as an action button on Instagram. You can always add a WhatsApp link to your Instagram bio instead. 

You can easily insert the same click-to-chat WhatsApp link to IG stories & highlights.

Want To Automate WhatsApp Conversations At Scale?

You may need to reply to a lot of conversations on WhatsApp Business once you add & share your WhatsApp Business account chat links across various platforms including Instagram, Web & Facebook groups. 

With WHATSTOOL, you can automate most of your business conversations using a WhatsApp chatbot & setting up auto-replies on WhatsApp.


WHATSTOOL helps you reply to conversations at scale & you can launch WhatsApp broadcast campaigns to up to 100K* users in a single click.

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