Advertising on WhatsApp has become popular since Meta (formally Facebook) rolled out ‘Click To WhatsApp Ads’ on its platform.
In this post, you’ll learn how to set up your WhatsApp business account and use Facebook ads for WhatsApp to let your customers, and prospects message your business number with a single click.
Requirements For Setting Up WhatsApp Ads On Facebook-
If you wish to run WhatsApp campaigns using the Facebook Ads manager, here are the things that you need to set up-
Get A WhatsApp Business Account
WhatsApp advertising can not be done using a regular WhatsApp number. You need to get a WhatsApp Business account using either WhatsApp Business App or WhatsApp Business API.
WhatsApp Business API & App come with exclusive features including:
- Green Tick Verified WhatsApp Business Number.
- Chat automation & WhatsApp Chatbot.
- Product Catalog to showcase products and services on WhatsApp.
- Multi Login support to enable customer service & support.
- Interactive messaging & marketing, advertising tools.
*These features vary based on the WhatsApp solution you use. WhatsApp Business App & WhatsApp Business API are two different solutions. You may want to know which one is good for you.
Let’s assume that now you’ve set up your WhatsApp Business account.
Add WhatsApp Business Number To Your Facebook Page
Next, you’ll need to connect your WhatsApp business account with your Facebook page. This is a mandatory step and can be done from your Facebook Business page settings:
You should also link your Instagram account with your Facebook Page.
Once all of this is done, you’re ready to start creating your first Click-to-WhatsApp ad.
How To Set Up Click To WhatsApp Ads On Facebook Ads Manager
Note: This step requires expertise in Facebook Advertising. We expect that you have knowledge of Facebook Ads and you understand that it involves money.
Now, let’s dive into Facebook Ads Manager –
Now, you’ve completed the task at the Campaign level. Let’s move to the ad group level and click ‘Next’.
Your ad will now be reviewed by Facebook. Once it gets approved, it’ll go live based on your targeting.
Review WhatsApp Ads Results and Optimize
It’s essential to monitor the results of Click To WhatsApp Ads closely.
To monitor your ad campaign, go to Facebook Ads Manager and select the columns you want to view. Depending on your campaign objective, you may want to track metrics like:
- Conversations Started
- Messaging Replies
- Link Clicks
- Content Views
Benefits Of WhatsApp Ads & Marketing
Click To WhatsApp ads give a lot of benefits to businesses. From lead generation to remarketing, these benefits come from a highly engaged audience.
Qualified Lead Generation
The leads generated by WhatsApp ads are highly qualified. These prospects have the highest interest in your product and services.
Immediate Lead Engagement
Start a conversation with your leads soon after they contact you via WhatsApp ads. Instantaneous conversations with customers prevent the lead leakage.
WHATSTOOL’s WhatsApp chatbots are easy to build using a drag-and-drop interface.
Initiate Re-engagement Campaigns
Radio silence after the initial conversation? Make the most out of WhatsApp marketing services, or run a special WhatsApp marketing campaign for re-engagement with personalized messages and offers.
Personalized Promotional Messages
Now you can broadcast personalized WhatsApp campaigns at scale! Ensure that your engaged customers get the most out of your offers. Use your highly engaged WhatsApp audience to grow your business.
WhatsApp Business messaging is a valuable communication channel for your business. You can provide personalized communication using a WhatsApp Business account and that’ll help you build relationships with your customers.
Running Facebook Click To WhatsApp ads is one of the many ways to start connecting with customers at scale and meeting your business goals more effectively.
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