Official Business Account applications rarely get approved.
Only businesses with a large following and a very notable presence in social media and news get considered for a “green check-mark”. Apply for an OBA only if you’re sure that your business is notorious and impactful enough for Facebook’s requirements.
If you want to apply for an Official Business Account you will need:
2-factor verification enabled on the WhatsApp Client (For our hosted clients, we take care of this step)
Valid Facebook Business ID with verified business
A brand that doesn’t violate WhatsApp’s policies, especially its Commerce Policy
Reach Quality Tier 2.
There might be other internal criteria or standards which is not publicly shared by WhatsApp.
We also recommend the following to increase the chance of getting promoted:
It’s always good if there is some ad spend on Facebook.
You should have a large following on Facebook (and Instagram) which indicates brand awareness. Example: 10K+ likes/followers on your Facebook or Instagram pages.
You can find more information on the Official Facebook Documentation.
Acceptance
We do not guarantee that any account will be promoted to an Official Business Account. The review process is conducted by the WhatsApp API Support Team and can take up to 7 days.
If your application is successful, the account will be upgraded automatically so there will be no further action required.
If your account is rejected, you may apply again in 3 months (this timeout is set by WhatsApp). WhatsApp does not give reasons for rejection so please do not ask us for this information. You can assume your account did not meet the criteria. You can attempt to improve your chances by adhering to the recommendations above and try again in the future.
The cost of an Official Business Account is outlined in the referral partner contract.
WT Business solutions can grow your business with WhatsApp. Learn More
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