# Clean Fanatic: a case study
Published: 2023-09-13
Tags: case study, customer stories, customer success, whatstool business review
Tag URLs: case study (https://blog.whatstool.business/tag/case-study), customer stories (https://blog.whatstool.business/tag/customer-stories), customer success (https://blog.whatstool.business/tag/customer-success), whatstool business review (https://blog.whatstool.business/tag/whatstool-business-review)
URL: https://blog.whatstool.business/case-study-clean-fanatic

Contents

- [​About](#about)
- [Scope of work:](#scope-of-work)
- [Challenges faced :](#challenges-faced)
- [Key Results and KPIs Impacted :](#key-results-and-kpis-impacted)
- [Read more on our amazing Features and resources :](#read-more-on-our-amazing-features-and-resources)

## **​** **About**

![Clean Fanatic Logo](https://prod.superblogcdn.com/site_cuid_cl42o8cru128221np38sipih76/images/clean-fanatic-logo-1-1695196198742-compressed.png)

**CleanFanatic** is a leading 11-year old on-demand home cleaning services provider.

**Industry**: Cleaning services

![](https://prod.superblogcdn.com/site_cuid_cl42o8cru128221np38sipih76/images/clean-fanatic-tweets-2-1694692838086-compressed.png)

## **Scope of work:**

-  WhatsApp Chatbot Implementation
- Streamlining chat support
- Qualifying leads from too many enquiries

![](https://prod.superblogcdn.com/site_cuid_cl42o8cru128221np38sipih76/images/clean-fanatics-template-1-1695198364481-compressed.png)

## **Challenges faced :**

- Too many un-attended inbound enquiries for services : their 15-member team were overwhelmed with number of enquiries.
- Using google sheets too maintain leads and run campaign : very ineffective once the things scale.
- Lesser number of website visitors turning into customers
- Customer want the ease of booking services from a app but do not want to download app.
- Losing out on too many leads because of lack of process for segmenting and retargeting users.

## **Key Results and KPIs Impacted** :

- Reduction in time taken for chat support.
- 30% Increase in number of bookings.
- Retargeting helped boost bookings as well as repeat customers.

Read more on our amazing Features and resources :

1\. [WhatsApp Multi-agent](https://whatstool.business/whatsapp-multi-agent) ​

2\. [WhatsApp CRM](https://whatstool.business/whatsapp-crm) ​

3\. [WhatsApp Message Templates](https://tools.whatstool.business/whatsapp-message-templates)

4\. [WhatsApp Chatbot Templates](https://tools.whatstool.business/whatsapp-chatbot-template) ​

5\. [WhatsApp QR Generator](https://tools.whatstool.business/whatsApp-QR-code-generator) ​

6. [WhatsApp Link Generator](https://tools.whatstool.business/whatsapp-link-generator)

7\. [WhatsApp API](https://whatstool.business/whatsapp-api) ​

8\. [WhatsApp API Pricing](https://tools.whatstool.business/whatsapp-api-pricing) ​

9\. [WhatsApp Automation](https://blog.whatstool.business/whatsapp-automation/) ​


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