The happy season is close to the corner and the festive season is that one time that every last one of us is attempting to snatch the best arrangements and limits on gadgets, style, gems, garments and then some, to check the start of another year.
Statistics have observed that around 1.2 lakh crore worth of deals were made web based during the festive season the year before. Taking into account the fast expansion in web-based buys, this year is certainly scheduled to have more!
This also means that there is going to be a lot more competition for online businesses when it comes to grabbing consumer attention. And that’s exactly where WhatsTool Business comes into the mix!
In this guide, you’ll learn 6 ways you need to know for Navratri, Diwali and the festive season to get more sales.
Why to choose WhatsApp as a marketing platform to increase sales this Festive Season?
WhatsApp boasts over 2 billion monthly active users worldwide. This vast user base presents a significant opportunity for businesses to reach a large and diverse audience through this platform, having an open rate of 98%.
WhatsTool Business is the Smartest WhatsApp Engagement Platform built on official WhatsApp Business API using which your business can:
Automated Messaging: Send automated messages and notifications to drive more sales.
Broadcasting: Broadcast offers & discounts to unlimited users in one go (to opted-in users)
Integration: Integrate with CRM and business tools.
Global Reach: Connect with customers worldwide.
Analytics & retargeting: Access data for insights and decision-making & Retarget users who are more likely to convert.
Customer Support: Provide automated responsive customer service using Chatbots.
Cost-Effective: Streamline operations and reduce costs.
Brand Recognition: Get verified Green Tick on WhatsApp
Driving higher conversions using WhatsApp during the festive season requires a strategic approach to engage with your audience effectively.
Here are 6 ways to boost your WhatsApp Sales:
- Personalized Messaging: Tailor your WhatsApp messages to individual preferences and behaviors. Use customer data to send personalized greetings, product recommendations, and exclusive offers. Personalization makes customers feel valued and more likely to convert.
- Festive-Themed Content: Create festive-themed content such as images, videos, and GIFs to catch your audience's attention. Use WhatsApp Stories or status updates to showcase new products or special holiday promotions and encourage customers to engage with your content.
- Timely Reminders and Promotions: Send timely reminders about upcoming festive sales, events, or promotions. Utilize WhatsApp's status updates, broadcast lists, or scheduled messages to ensure that your messages reach customers at the right time.
- Exclusive Offers and Discounts: Provide exclusive discounts or offers to your WhatsApp subscribers. You can create a sense of urgency by offering limited-time deals or early access to your festive sales, encouraging immediate action.
- Chatbots for Instant Assistance: Implement chatbots to provide instant customer support and assistance. Chatbots can help answer common queries, guide customers through the purchase process, and even make product recommendations, leading to increased conversions.
- User-Generated Content and Contests: Encourage customers to share their festive experiences or reviews with your products. Run contests or giveaways that require participants to share their stories or images related to your brand. This not only boosts engagement but also generates user-generated content that can be leveraged for marketing.
Get Started for WhatsApp Marketing with WhatsTool Business for The Festive Season!
Using WhatsTool Business you can:
- Broadcast Promotions, Offers & Discounts to Users:
WhatsTool broadcasting can boost sales by enabling businesses to send personalized, targeted messages to a wide audience simultaneously. This direct and real-time communication allows for immediate engagement with potential customers, making it easier to address inquiries, showcase products or services with rich media, and build and nurture customer relationships. By providing valuable content, promotions, and excellent customer support, WhatsApp broadcasting enhances brand visibility, customer loyalty, and ultimately leads to increased sales and conversions. - Automate Notifications for Order Confirmation, Delivery Updates:
With WhatsTool Business's automated notifications can significantly boost sales by delivering timely, personalized, and relevant messages to customers. Through automation, businesses can send order confirmations, shipping updates, product recommendations, and abandoned cart reminders, creating a seamless and engaging customer experience. These automated notifications can also leverage customer data and behavior patterns to send tailored promotions, discounts, and cross-selling suggestions, driving higher conversion rates and increasing revenue. By leveraging WhatsApp's direct and trusted channel for communication, API automation fosters customer loyalty, reduces friction in the buying process, and ultimately leads to a more efficient and effective sales strategy. - Send actionable messages with clickable buttons:
Sending actionable messages with clickable buttons can significantly boost sales on WhatsApp by increasing user engagement and simplifying the buying process. When customers receive messages with buttons that allow them to take immediate actions, such as "Buy Now," "Learn More," or "Add to Cart," it reduces friction in the sales journey. These buttons make it easy for customers to make purchasing decisions and interact with your products or services directly within the chat. This streamlined experience enhances convenience, encourages impulse buying, and drives higher conversion rates. Additionally, actionable messages can also be used for personalized recommendations, surveys, feedback collection, and other interactions that help tailor offerings to individual preferences, further optimizing sales efforts. Overall, clickable buttons in WhatsApp messages empower customers and create a more efficient and effective sales channel. - Retarget users who you believe are potentials:
Retargeting users who are more likely to convert on WhatsApp can significantly boost sales by leveraging the existing interest of potential customers. By identifying users who have previously engaged with your brand or demonstrated high intent, you can send personalized messages that cater to their specific needs and preferences. Whether it's reminding them of abandoned carts, offering tailored product recommendations, or providing exclusive discounts, these targeted efforts make it easier for users to make purchasing decisions. Additionally, the real-time nature of WhatsTool Business allows for immediate customer support, addressing any doubts or questions and ultimately nurturing them towards a conversion. Overall, retargeting ensures that your marketing efforts are focused on the most promising leads, increasing the likelihood of sales and revenue growth. - Integrate WhatsApp Chatbot to automate customer support:
Integrating a WhatsApp chatbot using WhatsTool Business to automate customer support can significantly boost sales by enhancing the overall customer experience. Chatbots provide instant responses to customer inquiries, ensuring quick and efficient support 24/7. This level of responsiveness not only fosters customer satisfaction but also reduces the likelihood of potential buyers abandoning their inquiries or transactions due to delays. Additionally, chatbots can guide customers through the sales process, recommend products or services, and even facilitate direct purchases, streamlining the buying journey and increasing conversion rates. By automating routine support tasks, businesses can allocate human agents to more complex issues, further improving the quality of customer interactions. Ultimately, a well-integrated WhatsApp chatbot not only improves customer satisfaction but also drives sales through seamless and efficient customer support.
